Effective Date: February 25, 2023
For additional details about the personal information we collect and the rights afforded to California residents under the California Consumer Privacy Act, please scroll to Section 8.
From time to time, We may clarify, revise, or update this Policy. This may include making changes to the way We collect, maintain, and store information. If We make any changes to this Policy, We will revise the date at the top of the Policy. Changes to this Policy will become effective once they are posted.
We collect different types of information for Our business purposes from the following sources:
Information you provide us. We collect information that you provide to Us through the Services and other communications. We may also collect information from entities you have requested or authorized to provide information to Us in connection with Our Services. For example:
Information We collect from third parties. Third parties, including your Eye Doctor, may share your information with Us in order for Us to provide Services or complete your purchase. For example:
Some parts of Our Services can be linked to other accounts you have with Third Party Services, such as your social media or Google account (“Third Party Accounts”), or you may be able to register for an account on Our Services with your Third Party Account. If you connect a Third Party Account to Our Services or interact with Us through a Third Party Account, We may receive information about you, including your Third Party Account profile information and your photo, and your use of the Third Party Account (for example, if you select a The Optical. Co product to purchase through the account). If you mention Us through your Third Party Account, We may collect publicly available information and content related to your comment.
We may collect information about you from other third parties, including demographic information. We may combine information collected from other third parties with other information We collect about you.
Information We automatically collect. We record certain information and store it in log files when you interact with Our Services. This information may include device information, browser history, internet protocol (IP) address, URLs of referring/exit pages, and search terms. For example:
We may use information We collect to operate Our business, including:
We will never sell your information. If We share your information, We do so to support Our business, including with:
Affiliates and Service Providers. We may share information with Our corporate entities and affiliates, service providers, data processors, third party contractors, payment processors, others who perform services for Us, such as:
Other Entities. We may share information as part of a merger, acquisition, or other sale or transfer of all or part of Our assets or business or with other entities as you have authorized or requested.
With Your Health Care Provider. We may share your information with your Eye Doctor or health care provider so that they may provide you services, to confirm the prescription information you provide us, or if you’ve asked Us to obtain your prescription information from your Eye Doctor.
With Your Medical or Vision Insurance Carrier. We may share your information with your vision insurance carrier so they can process your claim.
Deletion of Personal Information/Account You can request deletion of your personal information/account (e.g., name, password, mailing address, billing address, email address, and phone number) by contacting us. After completing the steps to request deletion of your account, we will contact you within 45 days to ask that you confirm your decision to delete your personal information/account. Once your personal information/account is deleted, you will no longer be able to access your account.
We may retain certain of your personal information, like order history and prescriptions in our systems for certain legal, security, and business records. In addition, any Protected Health Information will continue to be governed by our Notice of Privacy Practices.
Opt-Out Options If you decide you don’t want to receive marketing emails from us, you can opt out of marketing emails in your account settings, click the “Unsubscribe” link in Our emails, or email Us at email@example.com. Opting out or unsubscribing will not prevent you from receiving emails about orders or other transactions you make through Our Services or emails in response to a specific request from you, such as password recovery.
If you would like to opt out of the use of your mobile app activity for targeted advertising purposes, you may do so by visiting your device’s privacy settings (“Limit Ad Tracking” on iOS devices). If you wish not to share information with Us from your mobile device, such as geolocation and your unique device identifier, you may turn off location tracking at any time in your app settings or disable Bluetooth on your device. If you wish to stop receiving push notifications from Us on your mobile device, you can update your device settings.
If you wish to limit the information available to Us through your Third Party Accounts, such as Google or social media, you should visit the privacy settings of your Third Party Accounts to learn about your options.
If you want Us not to collect cookies, you may be able to set your web browser to reject cookies entirely or require that it request permission from you before accepting each new cookie. You can also delete cookies from your web browser once you leave a website.
If you do not want Google Analytics to collect and use information about your use of Our Services, then you can install an opt-out in your web browser. You also may opt out from Google Analytics for Display Advertising or the Google Display Network by using Google’s Ads Settings located at https://www.google.com/settings/ads.
If you choose to limit collection of your information in these ways, certain Service features may not function properly, or at all, and certain Services may not be available to you.
We take the protection of your information very seriously. We take many security measures (physical, electronic, and procedural) to help keep your information safe. Unfortunately, We cannot guarantee complete security of any information.
We are especially sensitive about children’s information. We do not knowingly collect information from individuals under the age of 18. If you are a parent or legal guardian of a minor, you may use Our Services on behalf of such minor child. If you have questions concerning Our information practices with respect to children, or if you believe a child under the age of 18 has provided Us with personal information, please email Us at firstname.lastname@example.org
If you are a California resident, please review these additional privacy disclosures, which provide a summary of how We collect, use, disclose, and sell personal information about you and explain your rights under the California Consumer Privacy Act (“CCPA”).
Categories of Personal Information We Collect, Use, and Disclose for Business Purposes. We may collect the following categories of personal information, as described in greater detail in What Information The Optical. Co Collects:
Categories of Sources Used to Collect Personal Information. As a result of your use of the Services, We collect this information from you (such as when you register for an account or purchase products), from third parties, or automatically (such as from your devices).
For more information, please see Information Collection, Use and Sharing. For more information on why we collect your Information see, “How We Use Your Information.”
Sale and Sharing of Personal Information
In the last 12 months, we have not knowingly sold any Personal Information of California Consumers, including no actual knowledge that we have sold the Personal Information of California Consumers under the age of 16 years old.
In the last 12 months, we have shared Personal Information of California Consumers, including the Personal Information of California Consumers under the age of 16 years old. The CCPA defines “sharing” as: Sharing, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumer’s personal information by the business to a third party for cross-context behavioral advertising, whether or not for monetary or other valuable consideration, including transactions between a business and a third party for cross-context behavioral advertising for the benefit of a business in which no money is exchanged.
The categories of personal information shared (as defined by the CCPA) include:
This personal information has been shared (as defined by the CCPA) with the following categories of parties for the following purposes:
Disclosure of Personal Information for a Business Purpose
The categories of Personal Information that The Optical. Co may disclose can are listed above in Section 1, “Information Collection, Use and Sharing.” For information on who this information is disclosed to and why please see “How We Share Your Information” and “How We Use Your Information.”
Sensitive Personal Information
The CCPA provides you additional rights with respect to sensitive personal information (which includes, social security, driver’s license, state identification card, or passport number, account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account, precise geolocation, racial or ethnic origin, religious or philosophical beliefs, or union membership, genetic data, biometric data, personal information collected and analyzed concerning a consumer’s health, and personal information collected and analyzed concerning a consumer’s sex life or sexual orientation).
We do not use sensitive personal information for purposes of inferring characteristics about a consumer.
Your Rights. Under the CCPA, California residents have certain rights related to their personal information.
The Right to Know. You may request that We disclose to you the categories of personal information We have collected, used, disclosed, or “sold” within the meaning of the CCPA, including:
The Right to Delete. You have the right to request that We delete personal information about you that We have collected from you (the “Right to Delete”).
The Right to Correct. You have the right to request that we correct any incorrect personal information that we collect or retain about you, subject to certain exceptions.
Exercising Your Rights. To exercise your Right to Know, Right to Delete, or Right to Correct:
Right to Opt Out. You have the right to direct Us to not sell or share your personal information at any time (the “Right to Opt Out”). To exercise your right to opt out:
Verification. In order to exercise these rights, you will need to verify your identity to protect your security and personal information, which may include providing certain information. Note that even if We honor your request to delete your information, We may retain certain information as required or permitted by law.
Authorized Agent. You may elect to have an agent exercise your rights for you. Even if you choose to use an agent, We may, as permitted by law, require:
Non-Discrimination. We may not discriminate against you because of your exercise of any of your privacy rights, or any other rights under the CCPA, including by:
Shine the Light. If you’re a resident of California, you can request a notice identifying the categories of personal information, as defined by California Civil Code Section 1798.83, we share with our affiliates and/or third parties for their direct marketing purposes and the contact information for such affiliates and/or third parties. Please submit a written request to email@example.com