RESPECT FOR THE CRAFT
In their time, the local Optician was the master craftsman of vision. With the tools of the trade they provided the gift of vision throughout their community.
Over the years, we have seen the rise of mass production and the acceptance of poor quality standards resulting in the slow extinction of the craft.
The Optical. Co celebrates our ancestors, The Optician, by staying committed to the visual, social, and environmental good of the community.